Winner of the 2nd NEB 2025 Rising Stars Award in the category ‘Shaping a circular industrial ecosystem and supporting the life cycle concept’.
3,14BAN: Upcycling Advertising Banners.
It is based in Ukraine and aims to reduce plastic waste by reusing old advertising banners to make fashion accessories, backpacks and clothing. Its goal is to reduce PVC banner waste by 50% in the regions of Lviv, Kyiv, and Kharkiv, as well as to establish partnerships with printing and advertising companies, launch a line of sustainable products, and promote environmental awareness through educational campaigns.
The initiative focuses not only on environmental sustainability but also on social inclusion: it integrates local artisans, vulnerable people and small businesses into the production process, ensuring fair employment, equal access and affordable prices.
In addition, it stands out for its aesthetic and cultural component, as each product preserves the colours, textures and stories of the original tarpaulins, transforming waste into items with emotional and functional value, which can be easily replicated in other regions and using other waste materials.
