Smart slow fashion.

Winner of the 2nd NEB 2025 Champions Award in the category ‘Shaping a circular industrial ecosystem and supporting the life cycle concept’.

This project is based on the development of Magbago, a sustainable fashion brand committed to transforming the industry, offering high-quality eco-friendly clothing designed for women aged 25 to 45 with sensitive skin. Its mission is to provide an alternative to synthetic materials, promoting sustainability, comfort and well-being, while aligning with the values of sustainability, aesthetics and inclusion of the New European Bauhaus.

It uses materials such as orange fibre, lotus fabric and organic hemp to create clothing that is both skin-friendly and reduces the environmental impact of garment production. Furthermore, through the use of biodegradable packaging and smart digital labels, the business initiative ensures transparency and traceability, fostering consumer confidence and informed choices.

Its designs are rooted in timeless minimalism and offer versatile, elegant pieces that celebrate simplicity and functionality while inspiring responsible lifestyles.